The MindSEO solution was a two-phase migration plan, based on a full strategy that changed a lot of details in KuantoKusta Website.
The Second Phase of the migration plan started by developing a 7-day schedule. This schedule included structural network changes, such as preparing the DNS records as to avoid critical TTL Records with the switch process. After these procedures, we entered into the “48 hours countdown” which consisted on double checking the developed redirects (in order to see if they will not cause any lag) and bringing TTL to a minimum value for launch day. After doing this we arrived to “M-Day”, or “Migration Day”.
When the migration process was complete, we used our SEO & Digital Intelligence Platform, MindSEO S.O.N.A.R. to get a robust look at the website’s post-migration performance. We noticed that website traffic had not been penalised with the migration and had in fact increased by nearly 40% and organic search traffic grew 33.19%, on year-over-year performance.