Tutorials, guides, infographics, ebooks about the marketing and advertising industry. Insights and knowledge about important topics to develop business and personal marketing skills.

Google Outage with services like Analytics and Ads suffering - MindSEO

Google Outage: what happened?

On June 2, 2019, several Google services broke down and left the Internet in panic mode. Blocked websites, services down, unloaded images and videos, dead messages, inaccessible email accounts for hours, and data breaches in Google Ads and Google Analytics reports have left millions of users around the world in the dark. The G Suite

Adobe Summit 2019 with innovation regarding e-commerce and user experience - MindSEO

The Adobe Summit 2019 EMEA (EMEA stands for European, Middle Eastern and Asian markets) ran from May 15 to 16 in London. At this conference, the North American company based in San Jose, California, revealed some innovations in its e-commerce platform and customer experience for the coming months as well as intentions and ideas that

Google Marketing Live 2019 highlighted Google Ads updates - MindSEO

This month’s Google Marketing Live event saw the tech giant present new solutions and products. San Francisco held this year’s edition, and in addition to the focus on digital marketing, one of the main subjects was best practices for platforms like Google Ads and other changes that should get the attention of marketers. We will

E-commerce Trends: Personalisation

Retail e-commerce sales worldwide are expected to reach a new value, before next year. According to data from Statista, there is a growth rate of 265%, from $ 1 300 billion in 2014 to $ 4 900 billion in 2021. In fact, the trend is to keep growing. However, this is not all. According to

Website Backup - MindSEO

Have you ever lost a lot of important data from your website? Sometimes a simple distraction is enough to eliminate all data and files. There are still other situations, such as the possibility of a website being hacked. According to a Forbes article, in 2018 there was an increase in data breaches compared to previous

SEO Strategy - MindSEO

Optimising a website is an essential element of any content marketing strategy. It is essential to focus on attracting leads and, from there, achieve positive results through conversions. One of the best ways to achieve this is precisely through optimisation, using SEO – Search Engine Optimisation techniques. For this, it is important to know the

Freedom of expression in the digital age - MindSEO

Concepts such as freedom of expression and the right to privacy in the digital context have been challenged by the digitisation of modern life. These challenges lead to questions that are important to think about. How does the relationship between freedom of expression and the right to privacy work in the online world? Is it

User Interface Design - MindSEO

5 benefits of user interface design

User interface design (UI) is directly related to user experience (UX). Online business with a good user interface ensures a competitive advantage in an increasingly competitive and evolving environment. The goal of user interface design is to make digital interaction as simple, fluid, intuitive and efficient as possible. Thus, it must anticipate needs and ensure

Online Crisis Management - MindSEO

The growing ease of expression in digital media brings with it different implications in the lives of people and companies. Besides being reasonably simple to launch criticism against a company, there is a great possibility of spreading negative comments by the community. That is why we talk about online crises. Although most companies do not

Marketing Automation - MindSEO

Unsurprisingly, today, workdays tend to be increasingly hectic. Between consecutive meetings, managing teams, planning goals and projects, analysing results, and other tasks, it becomes complicated to ensure that everything is fulfilled within the intended. Also, it is essential to ensure that marketing effort reaches the desired audience, at the right time, with the right message,