INBOUND MARKETING

The ultimate task for marketers is to find the best ways to spread the message about their products and services in order to get people to buy them. In the past, sending newsletters offering products to a large list of people was an effective way to get business.
Nowadays, the approach to marketing has changed significantly because people are tired of being interrupted with traditional outbound marketing messages and mass communication campaigns.

Delivering the right message to the right consumer at the right time it's the challenge. Consumers now use the internet to shop and gather information. That information is gathered through search engines (like Google), blogs and through social networks. But how they interact and make those activities is the most valuable information a marketer can have access to.

In order to successfully grow your business and generate revenues, you should align the way prospects learn and shop products with the best ways to present your products and services to them. Inbound marketing is the way to attract ideal buyers to your business. What inbound marketing creates is a unique experience for your prospects to generate traffic to your website, increase leads, build credibility and leverage sales and revenue.

The internet was built to be a collaborative platform, so you should develop a strategy to generate participation of your prospects through your website, blog, social media and other interactive channels. Creating communities of people who interact with your brand/products and with each other should be your focus number 1. Visitors are always looking for relevant and interesting content to read and learn about, which is why marketers should use inbound strategies to get people to consume their content through every possible channel.

In order to be found by people, companies need to make sure they are delivering unique, valuable and remarkable proposals. Rather than compete for mass audiences companies should segment and target niche audiences.

The more relevant content you create, the more useful and engaging your brand will be, as a result you’ll get more links to your website and achieve better rankings on search engines.

The great advantages of inbound marketing are:

  • the possibility to captivate people’s attention through remarkable content creation;
  • build and earn links so that search engines identify your website as relevant, valuable and worth being ranked on top;
  • build a community of followers that are continuously consuming your content, sharing and interacting with it.

 

At MindSEO, we support and help to structure an inbound marketing strategy to achieve the results that you deserve. Many marketers have no idea where to start and what kind of content they need in their content mix to add value to the company and business.

Considering the always shifting and changing consumer’s journey, we develop a plan to create and deliver valuable and educational content to consolidate your brand presence and generate interactions through your website, blog, social media, email, and web tools.

We start by identifying your audience and set ways to target them correctly. Define goals and analyze your competitors, to know what they are doing.  Create valuable proposals and landing pages with CTA’s and SEO optimization. We also plan and build automation procedures to nurture your visitors to acquire leads and convert them. We outline a plan to promote your content through social media to drive traffic and interactions. And finally, we track and measure all the activities to see if the results and the effects of the overall strategy are being achieved.

If you need help developing an Inbound Marketing Strategy for your prospects, contact us now.

TOP