Keywords are the vehicle by which people search to fulfill a need, so it’s very important to choose the best keywords to conquer that specific need. If you want to be on top of the first page on Google SERP, capture more leads and conversion, you should choose the best keywords for your business.
You probably think that you can do this research by yourself, using keyword research tools such as Google Keyword Planner (GKP). But the problem is that GKP only shows keywords directly related to that topic, probably with a lot of competition, and gives you the same results that it gives to everyone who uses it. The key is to find keywords that are closely but not directly related to your products and services, and those ones are often the most profitable keywords in your market.
At MindSEO, we find niche markets to discover less competitive keywords that are just as valuable for your website. What we do is create a map to easily unlock keywords related to your market. By creating a keyword niche mapping we discover keywords that float around your industry that have the potential to give you extra traffic.
Another method that we use is to create Buyer Personas which are profiles of your customers or prospect costumers. It helps you to get in the head of your target customer to more easily find the keywords that they normally search for.
Developing a good website to generate qualified organic traffic, you should pay attention to all the possibilities to select the right keywords for your business.