Crawls your website and performs technical SEO audits, tracking its optimisation status and producing various insights about found issues that need to be solved, allowing you to improve your website quality and performance. Configure alerts to be instantly notified if your website faces negative ranking changes, technical issues like broken links and missing important backlinks.
Empowers you to optimise your content marketing strategy. Get insights from content trends and support for content editors and copywriting teams. Monitor, plan, manage and optimise content that is ranked, linked and shared by others with the help of tools like Keyword Research, Landing Page SEO, Rank Tracking, Google Search Analytics, Social Media and Web Buzz Monitoring tools.
Benchmarks your main competitors and provides you with several Competitor Spy tools and insightful reports in all S.O.N.A.R. main group features. Spy on competitors – search keywords related to any domain or page and discover which ones your competitors may be targeting to, evaluates your competitor's traffic and rankings, their link profile, the websites linking to them and their social citations, posts and engagement.
Allows you to monitor your brand awareness and web buzz based on chosen keywords, as well as your social media engagement and mentions – likes, comments, shares, tweets, etc. Also, retrieve several user interactions insights from your Facebook pages and from your competitor’s ones. Thus, it gives you insights on what people like, comment and shares most, see the most popular content, etc. It also enables you to detect and create lead opportunities and enrol in conversations, to increase engagement rate.
Monitors your website traffic sources (site referrals, organic search referrals, direct typing, paid search referrals, campaigns and social), its efficiency and geo-location. Also, provides traffic efficiency reports, analysing from goals and eCommerce metrics to new sessions and bounce rates. The data is displayed in several formats, compiled in tables and interactive charts and presented in a simple and intuitive way.
Produces insightful reports in one-click and allows you to export them directly to email, PDF or CSV. You can create and customise consolidated reports by choosing data from specific tools, for one or more websites you manage in S.O.N.A.R. Tools. Schedule automatic report mailing or email them manually on demand. You can also fully-brand your reports to share them with colleagues, partners or clients.
Provides you link analysis and acquisition/removal tools that help you optimise your link building strategy, to achieve bigger success in terms of traffic and ranking. Also, manage and optimise your website's link structure with the internal links optimisation tools. This helps search engines understand which pages are really important. It also monitors the quality status and effectiveness index of valuable links that you decide to track.
Keep a historic registry of the main events that may affect your website’s performance, like dates of corrections and website improvements, finished SEO tasks, major Search Engine algorithms updates, press releases and inbound/outbound marketing events. You can monitor how events impact the website in several S.O.N.A.R. Tools, as well as retrieve valuable insights to help you understand what might be affecting your website optimisation status and/or traffic evolution.
You can start working with S.O.N.A.R. with these three simple steps:
Start by connecting S.O.N.A.R. Tools to your Google Analytics and Google Search Console accounts. If you have one or more Facebook Pages, activate Facebook Insights for that pages too – this only requires one-time configuration.
Once connected, S.O.N.A.R. crawls your entire website and its digital ecosystem, combining all gathered information with other data from several certified online sources trough third-party API's, in order to produce valuable reports and insights.
Once the reports are ready, you can start correcting the technical SEO issues found, optimise your Content Marketing and Link Building/Management strategies, benchmark your competitors and monitor your website traffic and rankings.
Suggests keywords based on Google Analytics data, Google Keyword Planner and some specific tools such as Wordtracker, Ahrefs and data from the competitors, to help on content creation and optimisation;
The user can build and manage a keyword database, monitor an unlimited number of keywords, their search trends, google searches, bid competition, effectiveness, visits, and other search metrics. This helps identify the most relevant keywords that may bring more visitors to the website;
Runs regular and cyclical audits to the website, producing insights that will alert you to the existence of configuration errors, such as the lack of image alt tags, titles, descriptions or other missing/duplicate markup elements, including HTML interpretation code errors, broken links and several technical and Search Engine Optimization parameters;
Assists the organisation of the website architecture by identifying which pages/keywords have a better ranking position. This enables to organise the internal links, directing the flow of traffic to the desired pages;
Monitors the national and international rankings of the website based on the average SERP (Search Engine Result Page) position from a multi-location query, revealing what keywords have better performance compared to the performance of the competitor websites, providing a continuous benchmark and rank tracking history on several search engines;
Helps identify the source of traffic of your website, indicating the traffic from organic search, site referrals (websites that direct traffic), direct visits, social media visits, paid campaign referrals, and displays it in a visual and interactive way. This allows a better understanding of which digital marketing efforts are producing better results as well as the power of the brand and partners/associates in attracting traffic;
Analyses relevant data from external links, such as the source of the referrals, domains versus pages/links, and the links toxicity. This detects the presence of harmful links, preventing a Search Engine penalty, like the ones from Google Penguin. It also registers the evolution of this data over time and compares it with competitors, allowing an external links benchmark;
Features a Buzz monitor, that detects and monitors influential keywords and brand references across the whole web. This allows gathering mentions in order to capture opportunities for lead generation;
Offers access to a restricted knowledge base, containing extensive guides with over 200 technical and strategic search engine optimisation procedures, allowing you to optimise your digital ecosystem (SEO onsite and offsite). It also allows access to exclusive articles in first-hand, about the major changes/implications in the SEO world;
Provides access to sitemap generation and submission tools. Create an XML sitemap and submit it to the major search engines to let them know about pages of the website/crawl and index the website pages that aren't otherwise discoverable. It also records the last visit of the search spiders and alerts about outdated sitemaps when changes occur on the website;
Enables submission to search engines that accept automatic and manual submissions (i.e., the submission page of individual search engines). Also provides access to manual submissions in quality directories, paid directories and SE’s that provide local search, as well as other submission site categories like eCommerce, content (press releases, software, photo/video, etc), Blogs and PCC (Pay-Per-Click);
Offers access to Facebook Insights reports and analytics tools of Facebook social network. This feature enables you to monitor user interactions on the website, on your Facebook Fan Page, as well as compare the users interactions of your competitor’s Fan Pages;
Allows the configuration of email alerts, so it immediately notifies whenever a negative change occurs in some of the website’s main optimisation metrics;
Provides a reporting service that allows the user to customise and create reports in all S.O.N.A.R. tools and export them directly to email, PDF or CSV. Brand PDF reports with your custom logo, colour scheme, header and footer. It also allows the creation of consolidated reports in PDF or CSV format with data from specific tools and reports for one or more websites;
Allows the addition of events and notes to specific tools and reports. You can create individual/confidential events and decide if you want to share them with your team. Add notes, tasks, explanations and remarks to help you follow the impact of the events on the website’s performance.
User customization - reports, rules, alerts, thresholds, exclusions, settings - all this can be configured in S.O.N.A.R.;
Not only combines metrics altogether from different sources but also compares them with historical measures;
A simple and efficient way of navigating through different tools, by using menus, dashboards and interactive charts and reports;
Mobile friendly - S.O.N.A.R. is responsive and compatible with mobile devices. It is Android and iOS supported;
Browser-wide compatibility - supported by the main browsers (Chrome, Firefox, Internet Explorer, Edge, Safari, Opera);
All-in-one digital intelligence set of tools - integrates into just one platform at a lower cost/solution ratio, several tools that are usually found separated in different SEO point solutions;
A set of tools with a wide actuation range: Site crawling, monitoring and optimisation; Keyword research, content and page optimisation; Social, web and SERP analytics; Site and social engagement; Link analysis and management; And User and competitive intelligence.