{"id":42831,"date":"2019-05-02T09:33:21","date_gmt":"2019-05-02T08:33:21","guid":{"rendered":"https:\/\/www.mindseo.com\/?p=42831"},"modified":"2019-05-24T09:44:24","modified_gmt":"2019-05-24T08:44:24","slug":"conectar-google-optimize-com-ads","status":"publish","type":"post","link":"https:\/\/www.mindseo.com\/pt\/recurso\/conectar-google-optimize-com-ads\/","title":{"rendered":"Porque conectar o Google Optimize com Google Ads?"},"content":{"rendered":"<p>Melhorar o desempenho do website \u00e9 um processo de aprendizagem cont\u00ednua e uma tarefa que n\u00e3o deve ser descurada dentro de uma organiza\u00e7\u00e3o. \u00c0 medida que se recolhe um maior volume de dados acerca dos utilizadores, existem <strong>processos que devem ser adaptados e integrados<\/strong> de forma a aproveitar ao m\u00e1ximo os resultados provenientes do tr\u00e1fego online e melhorar m\u00e9tricas, como o tempo no website, a taxa de rejei\u00e7\u00e3o e as convers\u00f5es.<\/p>\n<p>A avalia\u00e7\u00e3o das m\u00e9tricas depende sempre do tipo de website e dos objetivos de neg\u00f3cio. Assim, existem m\u00e9tricas adicionais que podem fazer sentido analisar e o melhor caminho para o fazer \u00e9 por meio de testes, nomeadamente o teste A\/B. Atrav\u00e9s da ferramenta fornecida pela Google &#8211; <strong>Optimize<\/strong>, \u00e9 poss\u00edvel faz\u00ea-lo.<\/p>\n<p>Atualmente, e mais do que nunca, os utilizadores pesquisam por um produto, das mais variadas formas e em v\u00e1rios dispositivos. As marcas devem ent\u00e3o considerar toda a jornada do utilizador, e ir criando uma rela\u00e7\u00e3o, de forma a mant\u00ea-lo envolvido at\u00e9 ao momento de compra. A integra\u00e7\u00e3o do Google Optimize com o Google Ads permite <strong>oferecer experi\u00eancias mais relevantes e personalizadas<\/strong>. Com esta conex\u00e3o, \u00a0as p\u00e1ginas de destino dos an\u00fancios s\u00e3o feitas \u201c\u00e0 medida\u201d dos utilizadores.<\/p>\n<h2><strong>Quais os benef\u00edcios da integra\u00e7\u00e3o do Google Optimize com o Google Ads?<\/strong><\/h2>\n<p>O processo de integra\u00e7\u00e3o das duas plataformas da Google, realizada atrav\u00e9s do Google Analytics, vem <strong>facilitar e simplificar o trabalho de marketing<\/strong>, no que concerne \u00e0 <strong>cria\u00e7\u00e3o e teste de p\u00e1ginas de destino personalizadas<\/strong>.<\/p>\n<p>O desempenho das campanhas de Google Ads pode ser melhorado, no seguimento de testes \u00e0s altera\u00e7\u00f5es de p\u00e1ginas de destino, layouts e at\u00e9 mensagens. A partir do Google Ads poder\u00e1 <strong>segmentar experi\u00eancias com base em contas, campanhas, grupos de an\u00fancios e palavras-chave<\/strong>, o que permite desenvolver e implementar experi\u00eancias que, n\u00e3o s\u00f3 <strong>melhoram os resultados da empresa<\/strong>, como tamb\u00e9m contribuem para um <strong>aumento da satisfa\u00e7\u00e3o e fideliza\u00e7\u00e3o do cliente<\/strong>.<\/p>\n<h2><strong>Como funciona a integra\u00e7\u00e3o das plataformas?<\/strong><\/h2>\n<p>Cada utilizador possui <strong>carater\u00edsticas \u00fanicas<\/strong>, e deve haver um esfor\u00e7o para ir de encontro \u00e0s <strong>necessidades e prefer\u00eancias individuais<\/strong>. O Google Optimize permite <strong>testar variantes de p\u00e1ginas web e analisar o desempenho face ao objetivo definido<\/strong>, salientando qual a variante da p\u00e1gina web que traz <strong>melhores resultados<\/strong>.<\/p>\n<p>A t\u00edtulo de exemplo, podemos olhar para o caso da <a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/en-gb\/success-stories\/how-spotify-increased-premium-subscriptions-using-google-optimize-360\/\" target=\"_blank\" rel=\"noopener noreferrer\">Spotify<\/a>.\u00a0Esta empresa, respons\u00e1vel por um dos principais servi\u00e7os de streaming de \u00e1udio do mundo, descobriu que o conte\u00fado mais ouvido na Alemanha s\u00e3o audiobooks. Assim, quiseram mostrar a este p\u00fablico que t\u00eam \u00e0 disposi\u00e7\u00e3o uma ampla sele\u00e7\u00e3o de audiobooks e que a experi\u00eancia de ouvir estas faixas \u00e9 melhor se possu\u00edrem uma assinatura premium. Recorrendo \u00e0 integra\u00e7\u00e3o das plataformas da Google, a Spotify realizou uns testes em que metade dos utilizadores foram impactados com uma p\u00e1gina de destino personalizada, \u00a0dedicada a audiobooks, enquanto a outra foi impactada com a p\u00e1gina padr\u00e3o. Al\u00e9m disso, segmentaram a palavra-chave \u201caudiobooks\u201d de uma campanha de Google Ads destinada \u00e0 Alemanha. Como conclus\u00e3o da experi\u00eancia, a marca verificou que a <strong>p\u00e1gina de destino personalizada foi respons\u00e1vel por um aumento das inscri\u00e7\u00f5es premium do Spotify na ordem dos 24%<\/strong>.<\/p>\n<p>A \u00a0realiza\u00e7\u00e3o de experi\u00eancias \u00e9 fundamental para uma empresa perceber <strong>como deve centrar e alinhar os seus recursos<\/strong>. O <strong>aumento de convers\u00f5es<\/strong>, o <strong>melhor desempenho de m\u00e9tricas do website<\/strong>, a <strong>satisfa\u00e7\u00e3o do cliente<\/strong> e a <strong>maior probabilidade de fideliza\u00e7\u00e3o<\/strong>, s\u00e3o s\u00f3 alguns dos motivos pelos quais deve considerar integrar estas plataformas. O segredo est\u00e1 em saber aproveitar esses dados para <strong>melhorar e aprimorar as estrat\u00e9gias online<\/strong>.<\/p>\n<p>Na MindSEO ajudamos no <strong>planeamento, desenvolvimento, an\u00e1lise e otimiza\u00e7\u00e3o de campanhas de publicidade digital<\/strong>, no sentido de <strong>maximizar o desempenho e o impacto em termos de media <\/strong>dos nossos clientes. Se necessita de um apoio na <a href=\"https:\/\/www.mindseo.pt\/contactos\/\" target=\"_blank\" rel=\"noopener noreferrer\">gest\u00e3o de campanhas online<\/a>, desde a cria\u00e7\u00e3o \u00e0 an\u00e1lise, fale connosco.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Melhorar o desempenho do website \u00e9 um processo de aprendizagem cont\u00ednua e uma tarefa que n\u00e3o deve ser descurada dentro de uma organiza\u00e7\u00e3o. \u00c0 medida que se recolhe um maior volume de dados acerca dos utilizadores, existem processos que devem ser adaptados e integrados de forma a aproveitar ao m\u00e1ximo os resultados provenientes do tr\u00e1fego<\/p>\n","protected":false},"author":3,"featured_media":42838,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[57,54],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Porque conectar o Google Optimize com Google Ads? - MindSEO<\/title>\n<meta name=\"description\" content=\"A integra\u00e7\u00e3o do Google Optimize com o Google Ads permite oferecer experi\u00eancias mais relevantes e personalizadas. 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