User interface design (UI) is directly related to user experience (UX). Online business with a good user interface ensures a competitive advantage in an increasingly competitive and evolving environment.
The goal of user interface design is to make digital interaction as simple, fluid, intuitive and efficient as possible. Thus, it must anticipate needs and ensure ease of access, comprehension and use, maximising the user experience. The more in-depth knowledge about the target audience, the more efficient the interface will be as it will be designed considering the profile and needs of its users. Thus, the interface must always have a user-centred design, whether it is a website, an app or software.
A good user interface design should be imperceptible. The focus of the UI is to ensure simple and quick access to content that the user is looking for. Therefore, the interface should not be a barrier, but a path. As we are one of the Top Web Development Companies listed in DesignRush we share this article that explains some of the benefits of a well-designed user interface design.
Check out 5 benefits of a well-designed user interface design:
1. Acquisition of new customers
A successful UI design contributes to a positive user experience, which is a competitive advantage. The effort to provide a consumer-tailored interface may be a brand factor differentiator. In this way, it attracts new customers and consequently increases sales. Thus, the bet on user interface design is able to enhance business, maximising revenue opportunities.
2. Increased customer engagement and retention
The development of an interface to better navigate and simplify research attracts not only new users but also makes them want to continue their digital experience. In this way, there is a lower probability of bounce and a higher conversion rate. A well-designed user interface encourages customer engagement, which leads to becoming more loyal to the brand. This is very important, since in the current digital environment, with increasing competition and rapid technological advancements, it is essential that business invest in customer retention strategies.
3. Lower development costs
A well-planned design from the start avoids future problems. This includes any training needs and interface support, such as correcting navigation errors, eliminating non-relevant functions and features, or adjusting the design to be accessible and functional. All of this involves high costs. Thus, an intuitive and user-friendly interface benefits not only the users but also the business, as it causes fewer problems and frustrations to designers and avoids additional costs and features. The projection of the user interface design, when done well, reduces costs, time and effort throughout the later stages, which means that the strategic decisions taken at the start of the project determine the cost and performance in the future.
4. Lower customer support costs
Usually, users express doubts or difficulties when navigating the interface. However, if the interface is intuitive, customer contact with the support service will be less frequent. This way, the company benefits by reducing costs in customer support. A simple and functional interface minimises occurrences of errors, doubts and unwanted actions in the navigation process, avoiding customer support costs.
5. Increased productivity
Delivering the best user interface, coupled with cost savings and application of resources in what is essential, leads to improvements in productivity. This productivity is reflected in both the user and the brand. With a user-friendly interface and easy navigation, the user decreases search time and increases satisfaction, fulfilling his needs in a fast and efficient way. In turn, the brand increases sales volume, improves customer loyalty and minimises costs and resources.
At MindSEO we evaluate issues such as Usability and User Experience. Request a proposal to see if there are any flaws or improvements that should be implemented on your company website in order to optimise results and customer satisfaction.