PHONE: +351 215 960 020
  • LANGUAGES  
  • PT
  • EN

MindSEO

  • Homepage
  • MindSEO
    • About MindSEO
    • Clients
  • Solutions
    • MindSEO REPORT
    • MindSEO S.O.N.A.R.
    • MindSEO AUTOMATA
    • MindSEO ADVERTISING
  • Resources
  • Contacts
REPORT GRÁTIS
  • Home
  • Resources
  • Articles
  • 5 benefits of user interface design
User Interface Design - MindSEO
MindSEO
Thursday, 07 March 2019 / Published in Articles, Resources

5 benefits of user interface design

User interface design (UI) is directly related to user experience (UX). Online business with a good user interface ensures a competitive advantage in an increasingly competitive and evolving environment.

The goal of user interface design is to make digital interaction as simple, fluid, intuitive and efficient as possible. Thus, it must anticipate needs and ensure ease of access, comprehension and use, maximising the user experience. The more in-depth knowledge about the target audience, the more efficient the interface will be as it will be designed considering the profile and needs of its users. Thus, the interface must always have a user-centred design, whether it is a website, an app or software.

A good user interface design should be imperceptible. The focus of the UI is to ensure simple and quick access to content that the user is looking for. Therefore, the interface should not be a barrier, but a path. As we are one of the Top Web Development Companies listed in DesignRush we share this article that explains some of the benefits of a well-designed user interface design.


Check out 5 benefits of a well-designed user interface design:


1. Acquisition of new customers

A successful UI design contributes to a positive user experience, which is a competitive advantage. The effort to provide a consumer-tailored interface may be a brand factor differentiator. In this way, it attracts new customers and consequently increases sales. Thus, the bet on user interface design is able to enhance business, maximising revenue opportunities.


2. Increased customer engagement and retention

The development of an interface to better navigate and simplify research attracts not only new users but also makes them want to continue their digital experience. In this way, there is a lower probability of bounce and a higher conversion rate. A well-designed user interface encourages customer engagement, which leads to becoming more loyal to the brand. This is very important, since in the current digital environment, with increasing competition and rapid technological advancements, it is essential that business invest in customer retention strategies.


3. Lower development costs

A well-planned design from the start avoids future problems. This includes any training needs and interface support, such as correcting navigation errors, eliminating non-relevant functions and features, or adjusting the design to be accessible and functional. All of this involves high costs. Thus, an intuitive and user-friendly interface benefits not only the users but also the business, as it causes fewer problems and frustrations to designers and avoids additional costs and features. The projection of the user interface design, when done well, reduces costs, time and effort throughout the later stages, which means that the strategic decisions taken at the start of the project determine the cost and performance in the future.


4. Lower customer support costs

Usually, users express doubts or difficulties when navigating the interface. However, if the interface is intuitive, customer contact with the support service will be less frequent. This way, the company benefits by reducing costs in customer support. A simple and functional interface minimises occurrences of errors, doubts and unwanted actions in the navigation process, avoiding customer support costs.


5. Increased productivity

Delivering the best user interface, coupled with cost savings and application of resources in what is essential, leads to improvements in productivity. This productivity is reflected in both the user and the brand. With a user-friendly interface and easy navigation, the user decreases search time and increases satisfaction, fulfilling his needs in a fast and efficient way. In turn, the brand increases sales volume, improves customer loyalty and minimises costs and resources.

At MindSEO we evaluate issues such as Usability and User Experience. Request a proposal to see if there are any flaws or improvements that should be implemented on your company website in order to optimise results and customer satisfaction.

What you can read next

KuantoKusta casestudy post
Case Study – KuantoKusta
E-commerce Trends: Personalisation
E-commerce Trends: Personalisation
Man searching on computer
10 online trends for 2018

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Search

Recent Posts

  • covid-19: MIndSEO Working Remotely

    COVID-19: MindSEO working remotely

    At MindSEO, we value, above all, the lives and ...
  • Google Outage with services like Analytics and Ads suffering - MindSEO

    Google Outage: what happened?

    On June 2, 2019, several Google services broke ...
  • Adobe Summit 2019 with innovation regarding e-commerce and user experience - MindSEO

    Ideas and Goals Revealed at Adobe Summit 2019

    The Adobe Summit 2019 EMEA (EMEA stands for Eur...
  • Google Marketing Live 2019 highlighted Google Ads updates - MindSEO

    Google Marketing Live and Google I/O 2019: What’s New?

    This month’s Google Marketing Live event saw th...
  • Website Backup - MindSEO

    The importance of making a regular website backup

    Have you ever lost a lot of important data from...

More Resources

  • Articles
  • Case Studies
  • Industry Updates

About MindSEO

We provide Digital Intelligence Solutions from Search Engine Optimization to Programmatic Advertising and Advanced Analytics, in order to optimize Digital Ecosystems and Upgrade Businesses.

Quick Links

  • About Us
  • Clients
  • Careers
  • Resources
  • Contacts

Solutions

  • REPORT
  • S.O.N.A.R.
  • AUTOMATA
  • ADVERTISING

Contacts

Address:
R. do FeiraPark 50, Edf. FeiraPark, 2.2
4520-632 S. João de Ver, Portugal

Phone: +351 215 96 00 20
Cost of a call to the fixed network according to your tariff.

  • GET SOCIAL
MindSEO

© 2021 MindSEO. All Rights Reserved. Privacy Policy

TOP
We use cookies to make our website work properly and improve your browsing experience. Because of that, we need you to accept our 🍪 Cookie Policy.
Accept
Know more
Cookie Settings
Cookie Box Settings
Cookie Box Settings

Cookies Definitions

You can set your which cookies you want to allow. You can also change these definitions at any time. However, your decision may result in some website funcionalities to be disabled, hence unavailable to you. If you need more information about deleting cookies, please check your browser help. Know more about our Cookies.

This tool allows you to enable/disable the differet types of cookies we use:

  • Block all
  • Essential
  • Functionality
  • Analytics
  • Advertising

This website will:

  • Essentials: remember your cookie permission setting
  • Essentials: allow session cookies
  • Essentials: gather data submitted in contact forms, newsletters and other forms included in this website
  • Essentials: track what you include in a shopping cart
  • Essentials: authenticate the connection to your user account
  • Essentials: remember the language you select

This website won't:

  • Essentials: remember your cookie permission setting
  • Essentials: allow session cookies
  • Essentials: gather data submitted in contact forms, newsletters and other forms included in this website
  • Essentials: track what you include in a shopping cart
  • Essentials: authenticate the connection to your user account
  • Essentials: remember the language you select
  • Functionality: remember social media settings
  • Functionality: remember region and country selected
  • Analytics: track visited pages and the interaction performed
  • Analytics: track location and region based on your IP number
  • Analytics: track time spent on each page
  • Analytics: increase data quality based on statistic functions
  • Advertising: adapt information and ads according to your interests based on, for example, the content you visited before (at the moment we do not use targeting cookies)
  • Advertising: gather personally identifiable data such as name and location

This website will:

  • Essentials: remember your cookie permission setting
  • Essentials: allow session cookies
  • Essentials: gather data submitted in contact forms, newsletters and other forms included in this website
  • Essentials: track what you include in a shopping cart
  • Essentials: authenticate the connection to your user account
  • Essentials: remember the language you select
  • Functionality: remember social media settings
  • Functionality: remember region and country selected

This website won't:

  • Remember your login details
  • Analytics: track visited pages and the interaction performed
  • Analytics: track location and region based on your IP number
  • Analytics: track time spent on each page
  • Analytics: increase data quality based on statistic functions
  • Advertising: adapt information and ads according to your interests based on, for example, the content you visited before (at the moment we do not use targeting cookies)
  • Advertising: gather personally identifiable data such as name and location

This website will:

  • Essentials: remember your cookie permission setting
  • Essentials: allow session cookies
  • Essentials: gather data submitted in contact forms, newsletters and other forms included in this website
  • Essentials: track what you include in a shopping cart
  • Essentials: authenticate the connection to your user account
  • Essentials: remember the language you select
  • Functionality: remember social media settings
  • Functionality: remember region and country selected
  • Analytics: track visited pages and the interaction performed
  • Analytics: track location and region based on your IP number
  • Analytics: track time spent on each page
  • Analytics: increase data quality based on statistic functions

This website won't:

  • Remember your login details
  • Advertising: use the information for tailored advertising with third parties
  • Advertising: allow you to connect to social sites
  • Advertising: identify the device you are using
  • Advertising: gather personally identifiable information such as name and location

This website will:

  • Essentials: remember your cookie permission setting
  • Essentials: allow session cookies
  • Essentials: gather data submitted in contact forms, newsletters and other forms included in this website
  • Essentials: track what you include in a shopping cart
  • Essentials: authenticate the connection to your user account
  • Essentials: remember the language you select
  • Functionality: remember social media settings
  • Functionality: remember region and country selected
  • Analytics: track visited pages and the interaction performed
  • Analytics: track location and region based on your IP number
  • Analytics: track time spent on each page
  • Analytics: increase data quality based on statistic functions
  • Advertising: use information for tailored advertising with third parties
  • Advertising: allow you to connect to social sites
  • Advertising: identify device you are using
  • Advertising: gather personally identifiable information such as name and location

This website won't:

  • Remember your login details
Save & Close